05The Ubuntu campaign recognises and encourages every citizen to embrace the positive values of humanity as one of the intangible cultural heritages of the African people. The campaign promotes love – honesty – compassion – forgiveness – humility and unity. The citizens of South Africa participate in the campaign by nominating their own community members who live these values. Information about the work of these nominated Ubuntu Champions is shared with the entire population to appreciate and possibly emulate – thereby contributing to social cohesion and nation building.

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